My two cents
"Women aren’t wowed by the gee-whiz of technology,” said Ann Mack, who oversees global trendspotting for JWT. “Women are looking for technology that’s simple and can help them manage their lives."
«
It’s incredible this topic is finally gaining traction - and more so, getting air time at CES. The differences between male and female technology priorities and buying habits have existed for years, and yet marketers are just now (and just barely) catching on.
Kudos to AT&T, Amazon, Nook, and Nokia for leading the charge in marketing tech to women. More companies should follow their lead.
(Source: adage.com)
-
hernandezwe liked this
-
salvador7dr liked this
-
nasnyc posted this
My running perspective on anything and everything going on in the news today -- I don't purport to be the best informed person in the world, but am curious to see if people have the same questions I do when they read the morning news. General interest areas are anything media, marketing, technology, or business related.
~ Naseem, NYC
